CME’s TYREPLUS outlet announces 79% increase in sales

Abu Dhabi:- Central Motors & Equipment (CME), an automotive member of Al Fahim Group, announces an exponential increase in sales turnover of 79% in the last quarter of 2014 for their TYREPLUS brand in the Emirate of Abu Dhabi compared to the same period in 2013.

Mr. Bilal Al Ribi, General Manager of CME, praised, “We are off to a great start to 2015 with this performance milestone as in just one year we have been able to, firstly, accommodate a growing number of customers day-by-day; and, secondly, create the required buzz around the services and the high standards of excellence the brands of TYREPLUS and CME stand for.”

Among the highest services in demand in 2014 were those pertaining to tyre-fitting and wheel alignment, being particularly important when it comes to road safety. Other popular services also include air-condition refilling and nitrogen inflation. TYREPLUS provides car services that excel in both technical capabilities and values; such as, competitive pricing, reassuring brand, convenient locations, national network, well-trained staff, world-standard operation and customer-friendly store environment.

“Our best performing branches in the emirate are the National Tyre Showroom First in Mussafah and Jabal Al Noor in Abu Dhabi city,” continued Mr. Al Ribi. “The various outlets situated across Abu Dhabi and Al Ain make TYREPLUS accessible to anyone and anywhere. More recently, we brought the brand to the Etihad Airlines’ campus in an Open Day event as part of a partnership agreement with Michelin. This unique visit brought all the employees of the award-winning airline under one roof enabling them to witness the benefits of checking their vehicle on a regular basis and how these services are easily obtainable in TYREPLUS.”

Mr. Herve Skrzypczak, Franchise Manager of TYREPLUS in the Middle East & Africa & India, commented, “I would like to give many thanks to the Abu Dhabi TYREPLUS team for their success in sales improvement, very good operational efficiency and their personal contribution to satisfying customers. We sincerely appreciate your outstanding work in achieving these great results. Abu Dhabi represents a significant core market for our region with a very promising future; we have genuine confidence in the Abu Dhabi team to bring more success for the years to come.”

Looking forward, CME is currently working on new developments to further strengthen the brand in the emirate with a variety of activities in the pipeline this year. The Michelin Advocate Challenge, Fill up with Air (FUWA) Safety Campaign and new product launches are just a few of the plans CME and TYREPLUS have in-store for the market.